NAJEAU SEO Work Report: Sprints 1 & 2

Sprint 1 repaired the invisible layer. Invalid data was locking every product out of Google Shopping free listings. Now valid site-wide, confirmed by Google's own testing tool.

Sprint 2 repaired the visible layer. Your key pages introduced themselves by brand name only. They now target what customers actually search: scalp care, hair oil treatments, scalp massagers.

Every change verified live the day it shipped. An automated check re-verifies daily.

17 / 17

sellable products eligible for Google Shopping

blog posts with repaired article data

pages with new search-targeted copy

100%

of changes verified on the live site

1Sprint 1: Schema Correctness Complete

Fixed the machine-readable data Google reads on every page. Completed and validated 1 July 2026.

Fix 1 · Product data was invalid on every product page

All 17 sellable products · Fixed 1 July 2026

Before Insecure protocol, broken references, and two fields Google requires for Shopping were missing entirely:

"@context": "http://schema.org/"
"@id": "/products/scalp-mask"
(no return policy, no shipping info)

After Valid, complete, and secure on every product:

"@context": "https://schema.org"
"@id": "https://mynajeau.com/products/..."
+ hasMerchantReturnPolicy (30-day)
+ shippingDetails ($9.95, 1-3 days)

Why: these errors made every product ineligible for Google Shopping free listings: the unpaid product results in Google's Shopping tab.
Proof: Google Rich Results Test, 17 of 17 passing, zero errors.
Deliberate exclusions: the gift card (return/shipping data would be false) and the Les Cousines EVOO page (sold on its own site, not through NAJEAU).

Fix 2 · Blog article data was firing but useless

All 47 blog posts · Fixed 1 July 2026

BeforeThe insecure protocol invalidated the entire block, the article image pointed to the wrong object, and the page reference pointed at the homepage instead of the article.

AfterEvery post declares a valid Article with author, date, headline, image, and publisher, all linked to the NAJEAU brand entity.

Why: every post credits Nina Kairouz or Ava Alexis. Google and AI search engines can now read that authorship, the expertise signal this category depends on.

Fix 3 · Your brand identity was duplicated and polluted on every page

Site-wide · Fixed 1 July 2026

BeforeTwo competing brand declarations per page, one with an insecure protocol and five empty social profile slots:
"sameAs": ["", "", "", "", ""]

AfterOne clean brand entity per page, secure protocol, linked to your real Facebook, Instagram, and Pinterest profiles.

Why: Google builds its picture of who NAJEAU is from this data. A fragmented, half-empty identity weakens every other signal.

Fix 4 · A misspelled URL was in your sitemap

1 collection · Fixed 1 July 2026

Before/collections/finshing-productsMisspelled, live, and being broadcast to every search engine via your sitemap.

After/collections/finish-extendRenamed to match the collection's real name, with a permanent redirect so no existing link breaks.

Why: small, but publicly visible to every customer and search engine reading your URLs.

2Sprint 2: On-Page Copy 10 of 11 live

Rewrote how your most valuable pages present themselves to Google. Published and verified 2 July 2026.

Fix 5 · The homepage had no headline Google could read

Homepage · Fixed 2 July 2026

BeforeZero H1 headings. The most authoritative page on your domain never told Google what it was about.

AfterOne clear headline, styled to match your design:
Scalp-First Hair Oil Treatments for Healthy Hair Growth

Why: Google's documentation says headings tell it what a page is about. The H1 is the strongest one; your highest-authority page had none.
Why this wording: carries the two searched terms ("hair oil treatments", "hair growth"), matches the title tag and Sprint 1 product data so all signals agree, and leads with "scalp-first", your own positioning. The exact phrasing is yours to shape: as long as those elements stay in, the SEO value holds.
Proof: live source shows exactly one H1, word for word. Rendered-page check: no script adds a second, and it is real text, not an image.

Fix 6 · Ten collection pages introduced themselves by brand name only

10 collections · Published 2 July 2026

Titles carried no search term (default pattern: "Scalp Care – NAJEAU"); descriptions were empty, so Google assembled snippets from stray page text. All ten now have keyword-targeted titles and written descriptions. In a Google result:

Before

https://mynajeau.com › collections › scalp-care

Scalp Care – NAJEAU

Skip to content BUY ONE. GET ONE 25% OFF* Cart $0.00 (0) SHOP COLLECTIONS Shop All Scalp Care Hair...

After

https://mynajeau.com › collections › scalp-care

Scalp Care Products & Treatments | NAJEAU

Scalp care products that cleanse, soothe, and balance. Pre-shampoo cleansers, scalp oils, masks, and follicle drops. Build your scalp care routine at NAJEAU.

Why: collection pages are where buying-intent searches land. Verified live, word for word, on publish day.
The four rules behind every title and description: search phrase first, brand last (Google weighs early words most, truncates at ~60 characters). One search theme per page, so your pages never compete with each other. Descriptions written to the 150 to 160 characters Google displays, naming real products, ending with an invitation. Wording mirrors what is on the page.
Full before/after + the search each page targets: Appendix A.

Fix 7 · Homepage title and description Final step

Homepage · Copy approved, ships on access restoration

Copy written and approved. Publishing needs one Shopify permission restored on our account (requested).

Ongoing · Daily automated verification

Active since 2 July 2026

Every morning, an automated check compares all eleven pages against the approved copy. Any change is flagged within 24 hours.

Appendix A · Collection pages, complete before and afterclick to expand

"Before" = the default Shopify pattern: collection name + brand, no search term, no description.

Note: all changes were made only in each collection's "Search engine listing" fields. Collection names, product listings, and everything customers see on the site are untouched.

Why each title: search phrase first, NAJEAU last, under Google's ~60-character limit, one search theme per page. The last column shows the searches each page now matches.

Collection	Title before	Title now (live, verified 2 July)	Written to match searches like
Scalp Care	Scalp Care – NAJEAU	Scalp Care Products & Treatments \| NAJEAU	scalp care products, scalp treatments
Hair Care	Hair Care – NAJEAU	Hair Care Products & Hair Oils \| NAJEAU	hair care products, hair oil
Bestsellers	Bestsellers – NAJEAU	Bestselling Scalp & Hair Oils \| NAJEAU	best scalp oil, best hair oil
Bundles	Bundles – NAJEAU	Scalp & Hair Care Sets & Bundles \| NAJEAU	hair care set, scalp care bundle
Tools & Accessories	Tools and Accessories – NAJEAU	Scalp Massagers & Hair Tools \| NAJEAU	scalp massager, gua sha comb
New Arrivals	New Arrivals – NAJEAU	New Scalp Care & Hair Oils \| NAJEAU	new scalp care products
Dry & Itchy	Dry and Itchy – NAJEAU	Dry, Itchy Scalp Treatments & Scalp Oils \| NAJEAU	dry itchy scalp treatment
Scalp Buildup	Scalp Buildup – NAJEAU	Scalp Build-Up Treatments & Cleansers \| NAJEAU	scalp buildup treatment, scalp cleanser
Shower Care	Shower Care – NAJEAU	Shower Hair Care: Scalp Cleansers & Washes \| NAJEAU	scalp shampoo, shower hair care
The Routine	The Routine – NAJEAU	Build Your Scalp & Hair Care Routine \| NAJEAU	scalp care routine, hair care routine

Why each description: 150 to 160 characters (what Google displays), opens with the search theme, names real products from the page, closes with an invitation to shop. Replaces the auto-generated fragments Google was showing.

Collection	New meta description (all were empty before; Google auto-generated snippets)
Scalp Care	Scalp care products that cleanse, soothe, and balance. Pre-shampoo cleansers, scalp oils, masks, and follicle drops. Build your scalp care routine at NAJEAU.
Hair Care	Hair care products and nourishing hair oils with single-origin olive oil for softer, stronger, healthier-looking hair from root to ends. Shop NAJEAU.
Bestsellers	Our bestselling scalp treatments and hair oils. The founder-formulated favorites our community reorders most for a healthier scalp and stronger hair. Shop now.
Bundles	Curated scalp and hair care sets that pair perfectly. Complete routines and value bundles built around our single-origin hair oils. Save on sets at NAJEAU.
Tools & Accessories	Scalp massagers, gua sha, and hair tools that elevate your routine. Stimulate the scalp and help oils absorb. Turn wash day into a ritual. Shop NAJEAU tools.
New Arrivals	The latest from NAJEAU: new scalp treatments, hair oils, and scalp care formulated by celebrity colorist Nina Kairouz. Discover what's new and shop now.
Dry & Itchy	Soothe a dry, itchy scalp with NAJEAU's nourishing scalp oils and masks. Hydrate, calm irritation, and relieve flakiness with single-origin olive oil.
Scalp Buildup	Clear scalp build-up with NAJEAU's pre-shampoo oil cleansers and masks. Dissolve product, oil, and flake buildup for a clean, balanced, refreshed scalp.
Shower Care	Build your wash-day routine with NAJEAU shower care. Scalp cleansers, shampoos, and conditioners that clean, balance, and prep hair for healthy growth.
The Routine	Shop the complete NAJEAU routine: pre-shampoo, cleanse, condition, treat, and oil. Founder-formulated scalp and hair care for a healthier scalp, stronger hair.

Appendix B · How everything was verifiedclick to expand

Check	Method and result
Product data validity	Google Rich Results Test on live product pages: Product snippets and Merchant listings eligible, zero errors, 17 of 17 products passing.
Article data validity	Rich Results Test on live blog posts: valid Article detected, author and publisher resolving correctly. 47 of 47 posts have named authors.
Brand entity	Homepage and interior pages checked: exactly one Organization declaration per page, all references resolving, zero insecure URLs.
Redirect	Old misspelled URL confirmed returning a permanent 301 redirect to the new address.
Homepage H1	Live page source: exactly one H1, matching the approved text, rendered as real text (not an image).
Collection copy	All 10 pages fetched live after publishing: titles and descriptions match the approved copy word for word.
Ongoing integrity	Automated daily check of all 11 pages against the approved copy; any deviation is flagged within 24 hours.