What we fixed, when, and why it matters. Every change is live and was verified against the real site the day it shipped.
Sprint 1 repaired the invisible layer. Invalid data was locking every product out of Google Shopping free listings. Now valid site-wide, confirmed by Google's own testing tool.
Sprint 2 repaired the visible layer. Your key pages introduced themselves by brand name only. They now target what customers actually search: scalp care, hair oil treatments, scalp massagers.
Sprint 3 added the finishing enhancements. Breadcrumb trails in your listings, FAQ answers readable by AI, and reliable star-ratings — all live and verified.
Every completed change is verified live the day it ships. An automated check re-verifies daily.
Fixed the machine-readable data Google reads on every page. Completed and validated 1 July 2026.
"@context": "http://schema.org/"
"@id": "/products/scalp-mask"
(no return policy, no shipping info)
"@context": "https://schema.org"
"@id": "https://mynajeau.com/products/..."
+ shippingDetails ($9.95, 1-3 days)
+ return policy (set at account level)
Why: every post credits Nina Kairouz or Ava Alexis. Google and AI search engines can now read that authorship, the expertise signal this category depends on.
"sameAs": ["", "", "", "", ""]Why: Google builds its picture of who NAJEAU is from this data. A fragmented, half-empty identity weakens every other signal.
/collections/finshing-productsMisspelled, live, and being broadcast to every search engine via your sitemap./collections/finish-extendRenamed to match the collection's real name, with a permanent redirect so no existing link breaks.Why: small, but publicly visible to every customer and search engine reading your URLs.
Rewrote how your most valuable pages present themselves to Google. Published and verified 2 July 2026.
Scalp-First Hair Oil Treatments for Healthy Hair GrowthTitles carried no search term (default pattern: "Scalp Care – NAJEAU"); descriptions were empty, so Google assembled snippets from stray page text. All ten now have keyword-targeted titles and written descriptions. In a Google result:
Founder-formulated scalp and hair oil treatments built on single-origin Qadisha Valley olive oil. Nourish your scalp, support healthy hair growth. Shop NAJEAU.Why: the title and description are what a searcher sees and clicks in Google. The title already targeted the right terms, so it was left as is; the description now matches, giving the homepage one consistent, search-aligned listing. Saved in the store's SEO settings and verified; live in Google within normal recrawl.
Every morning, an automated check compares all eleven pages against the approved copy. Any change is flagged within 24 hours.
The finishing layer: richer search listings and machine-readable answers. Shipped and validated live 3 July 2026.
Home › Follicle Drops (product)
Home › Scalp Care (collection)Why: breadcrumbs still earn a live Google rich result, the clickable path shown under your search listing, and they help Google and AI tools understand your site structure. A clean, high-trust upgrade to how your results look.
Why: the value here is AI answer engines and brand understanding, not a Google rich result (Google retired those in May 2026). It makes NAJEAU's answers easy for AI assistants to quote and reinforces what the brand is known for. Honest note: we won't present this as a Google rich-result win, because it no longer is one.
Why: star ratings in search results lift click-through significantly; hardening them protects a high-value visual asset from vanishing after a theme or app update. Now live: your reviews app already stores the rating behind the scenes, so it's written straight into the product data Google reads — a 4.9 rating across 56 reviews, confirmed valid in Google's Rich Results Test.
All three additions are live and validated: Google's Rich Results Test returns 3 valid items on the product page (Product, Merchant listing, and Review snippet), and a full live-page QA sweep confirmed breadcrumbs, FAQ, and ratings render with zero errors.
"Before" = the default Shopify pattern: collection name + brand, no search term, no description.
Note: all changes were made only in each collection's "Search engine listing" fields. Collection names, product listings, and everything customers see on the site are untouched.
Why each title: search phrase first, NAJEAU last, under Google's ~60-character limit, one search theme per page. The last column shows the searches each page now matches.
| Collection | Title before | Title now (live, verified 2 July) | Written to match searches like |
|---|---|---|---|
| Scalp Care | Scalp Care – NAJEAU | Scalp Care Products & Treatments | NAJEAU | scalp care products, scalp treatments |
| Hair Care | Hair Care – NAJEAU | Hair Care Products & Hair Oils | NAJEAU | hair care products, hair oil |
| Bestsellers | Bestsellers – NAJEAU | Bestselling Scalp & Hair Oils | NAJEAU | best scalp oil, best hair oil |
| Bundles | Bundles – NAJEAU | Scalp & Hair Care Sets & Bundles | NAJEAU | hair care set, scalp care bundle |
| Tools & Accessories | Tools and Accessories – NAJEAU | Scalp Massagers & Hair Tools | NAJEAU | scalp massager, gua sha comb |
| New Arrivals | New Arrivals – NAJEAU | New Scalp Care & Hair Oils | NAJEAU | new scalp care products |
| Dry & Itchy | Dry and Itchy – NAJEAU | Dry, Itchy Scalp Treatments & Scalp Oils | NAJEAU | dry itchy scalp treatment |
| Scalp Buildup | Scalp Buildup – NAJEAU | Scalp Build-Up Treatments & Cleansers | NAJEAU | scalp buildup treatment, scalp cleanser |
| Shower Care | Shower Care – NAJEAU | Shower Hair Care: Scalp Cleansers & Washes | NAJEAU | scalp shampoo, shower hair care |
| The Routine | The Routine – NAJEAU | Build Your Scalp & Hair Care Routine | NAJEAU | scalp care routine, hair care routine |
Why each description: 150 to 160 characters (what Google displays), opens with the search theme, names real products from the page, closes with an invitation to shop. Replaces the auto-generated fragments Google was showing.
| Collection | New meta description (all were empty before; Google auto-generated snippets) |
|---|---|
| Scalp Care | Scalp care products that cleanse, soothe, and balance. Pre-shampoo cleansers, scalp oils, masks, and follicle drops. Build your scalp care routine at NAJEAU. |
| Hair Care | Hair care products and nourishing hair oils with single-origin olive oil for softer, stronger, healthier-looking hair from root to ends. Shop NAJEAU. |
| Bestsellers | Our bestselling scalp treatments and hair oils. The founder-formulated favorites our community reorders most for a healthier scalp and stronger hair. Shop now. |
| Bundles | Curated scalp and hair care sets that pair perfectly. Complete routines and value bundles built around our single-origin hair oils. Save on sets at NAJEAU. |
| Tools & Accessories | Scalp massagers, gua sha, and hair tools that elevate your routine. Stimulate the scalp and help oils absorb. Turn wash day into a ritual. Shop NAJEAU tools. |
| New Arrivals | The latest from NAJEAU: new scalp treatments, hair oils, and scalp care formulated by celebrity colorist Nina Kairouz. Discover what's new and shop now. |
| Dry & Itchy | Soothe a dry, itchy scalp with NAJEAU's nourishing scalp oils and masks. Hydrate, calm irritation, and relieve flakiness with single-origin olive oil. |
| Scalp Buildup | Clear scalp build-up with NAJEAU's pre-shampoo oil cleansers and masks. Dissolve product, oil, and flake buildup for a clean, balanced, refreshed scalp. |
| Shower Care | Build your wash-day routine with NAJEAU shower care. Scalp cleansers, shampoos, and conditioners that clean, balance, and prep hair for healthy growth. |
| The Routine | Shop the complete NAJEAU routine: pre-shampoo, cleanse, condition, treat, and oil. Founder-formulated scalp and hair care for a healthier scalp, stronger hair. |
| Check | Method and result |
|---|---|
| Product data validity | Google Rich Results Test on live product pages: Product snippets and Merchant listings eligible, zero errors, 17 of 17 products passing. |
| Article data validity | Rich Results Test on live blog posts: valid Article detected, author and publisher resolving correctly. 47 of 47 posts have named authors. |
| Brand entity | Homepage and interior pages checked: exactly one Organization declaration per page, all references resolving, zero insecure URLs. |
| Redirect | Old misspelled URL confirmed returning a permanent 301 redirect to the new address. |
| Homepage H1 | Live page source: exactly one H1, matching the approved text, rendered as real text (not an image). |
| Homepage title & description | Store SEO settings confirmed showing the approved meta description saved; title already optimized. Live in Google within normal recrawl. |
| Collection copy | All 10 pages fetched live after publishing: titles and descriptions match the approved copy word for word. |
| Ongoing integrity | Automated daily check of all 11 pages against the approved copy; any deviation is flagged within 24 hours. |
Sprint 3 (verified 3 July 2026): breadcrumb, FAQ, and star-rating markup each validated live — the product page returns 3 valid items in Google's Rich Results Test (Product, Merchant listing, Review snippet); breadcrumbs valid on product + collection; the FAQ page renders 18 questions. Zero parse errors on every page.